Tuesday, 30 April 2019

Avengers Endgame Shatters Records With $1.2 Billion Debut

 The Avengers: Endgame made box office history by taking a record-breaking $1.2bn (£929m) in global ticket sales in its opening run.The Avengers: Endgame, the hugely-anticipated superhero series-ender from Marvel, set a new standard for Hollywood blockbusters this weekend with stunning hauls of $357 million in North America and $1.2 billion worldwide.  Its opening takings smashed the previous global debut record of $640m set by last year's Avengers: Infinity War.

With a star-studded cast including Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Bradley Cooper and Josh Brolin, it took in a jaw-dropping $330 million in China alone, the highest ever opening in the Middle Kingdom, and also enjoyed the UK and Ireland's biggest opening ever with takings of £43.7m. The fourth and final chapter in the adventures of Iron Man, Hulk, Thor and company managed 43 times the domestic take of the No. 2 film, Marvel’s “Captain Marvel,” which made $8.1 million.

Forbes notes that 45% of the global ticket sales came from 3-D showings around the world while $91.5m (£70.7m) came from IMAX screens, double Marvel Studio's previous opening weekend record. Also 4DX - the cinema experience with stimulating effects like water, wind, scent and strobe lighting - earned $15m (£11.6m) globally on the movie.

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