Wednesday, 6 February 2019

Uganda Launches Miss Curvy Pageant

The Ministry of Tourism has added curvy and sexy Ugandan women to its list of tourism products to attract foreigners.

The State Minister for Tourism, Mr Godfrey Kiwanda, said Tuesday that a beauty pageant dubbed ‘Miss Curvy Uganda’ has been launched to select sexy curvaceous women with the finalists being picked in June.

Mr Kiwanda was speaking at the unveiling of the initiative at Mestil Hotel in Kampala where women in sleek revealing clothing moved around the poolside taking pictures with the event organisers including the deputy minister.

“We have naturally endowed nice looking women that are amazing to look at. Why don’t we use these people as a strategy to promote our tourism industry?” Mr Kiwanda poised, pointing at “a sample” of beautiful women.

Tourism is Uganda's top foreign exchange earner with the country earning $1.4 billion last year, according to government statistics.

Most tourists visit national parks for diverse wildlife species such as gorillas, birds and other animals. The source of Nile River is also a prime attraction including crater lakes and mountains.

In a bid to grow the sector's revenues and attract more tourists, Uganda has added curvaceous women to its lists of tourism products it offers.

Ms Ann Mungoma, the lead organiser for the beauty pageant, said she was optimistic that this will enhance the visibility and appreciation of Ugandan people.

“Miss Curvy is an event that will bring out the endowment of the real African woman. It is an exceptional event that will see young ladies showcase their beautiful curves and intellect,” said Ms Mungoma. Only those aged 18 and below 35 are eligible to participate, organisers said.

For a conservative society that Uganda is, with its Ethics ministry often banning festivals and jailing artistes for "promoting sex", the new tourism initiative has attracted mixed reactions.

"It is not the right approach. But then when you look at social media, people post their pictures and get followers and many likes; those followers could come to Uganda to tour," Ms Leilah Nakabira, a women activist and actress said, adding that: "curvy women could post on social media and get followers. Though there should have had better things to look at.”

A woman activist from Bernic Woman said: "It is not the right approach. That is idolising women as objects; like how you look at objects that’s how they will look at women.”

Mr Kiwanda said Uganda had along appreciated women with slim bodies as a hallmark of beauty and the Miss Curvy pageant offers an alternative view of beauty.

Ms Mungoma added that the since most pageants celebrate slender and pretty faces, which are a more Western way of defining beauty, most African women are uniquely built which does not make them any less attractive.

Under the campaign, the Tourism ministry will tell stories of the backgrounds of the Ugandan curvaceous beauties as well as the different cultures that will be displayed by the contestants under the Tulambule (Let’s explore) campaign.

Interested ladies who wish to be part of the event can do so now as registration for the
2019 show has begun at the official website at

For more information, partnership and sponsorship, Contact

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